Wilson Retail – Marketing Strategy

Posted on 2nd January, 2015 | Comments Off on Wilson Retail – Marketing Strategy

Wilson Retail – Marketing Strategy

The Brief

We were thrilled to jump on board to assist the Wilson Retail (Saltwater Wine and Stormriders) marketing team navigate the world of digital marketing and optimise their digital presence.

The Actions

focus ad finalWe’ve been working with the Wilson Retail group from over six months and have focused mainly on getting a digital strategy together for them to implement. This has involved identifying their marketing goals, defining who their customer groups are and how we can engage with them online as well as working out how we best communicate and differentiate both brands USP’s.

We’ve also ensured that all digital activity works cohesively across all channels including offline and in store marketing activities.

Two of our biggest tasks have been to create an email marketing campaign that delights & engages all customers and to increase the post reach and engagement of the brands Facebook page.

 

The Results

By implementing the social media tactics that Dragonfly Marketing have recommended we have increased the overall reach of the brands Facebook page by 163% and the page engagement by 287%. 

We are also keeping front of mind and driving foot traffic in store by sending targeted weekly emails to both brand groups customers.

The Testimonial

“We have come a very long way in the time that Jane has been on board providing strategic direction for our marketing activity. By helping us develop and implement yearly and weekly digital marketing planners, our social media posts and email blasts are being delivered strategically and regularly. This has helped us maintain a consistent approach to our communication. The small tips she has passed on about boosting and targeting posts in Facebook have led to a huge increase in engagement from our followers. With Jane’s help, we as a business are in much more of a rhythm with our marketing and are not putting out as many “fires”. We are definitely benefiting from a much more planned and strategic approach to our marketing.”

Anthony Wilson and Jess Castles, Wilson Retail 

 

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