Great. Firstly, I’ll let you in on a little secret. Social Media Marketing is not all festivals and flat lays.

In fact, in the ten years I have been running my marketing consultancy that specialises in creating social media marketing content, I’d estimate about 10% of the work we do for clients would involve a festival or a flat lay.

The rest of the content we work on is what some people may deem as ‘not-as-exciting’, perhaps even ‘challenging’. Yep. We create content for clients in the financial services & legal industries, for Clubs, for not-for-profits, for business consultants and a whole swag of amazing organisations where quite frankly, an artfully composed vignette is simply not going to cut the mustard.

So how do you develop content for these ‘not-so-socially-sexy-brands’? The content will need to gain traction and engagement within platforms where consumers go to escape the realities of the real world and wistfully live vicariously via their beautiful friends #blessed lives. Oh and the content will also need to fundamentally add value to the clients business and deliver on achieving marketing objectives. Up for it?

OK, to do this, you will need to be able to demonstrate the following traits:

  • The ability to think like a marketer. Marketing training is always an added bonus here. The fundamentals of marketing do not change – no matter what the channel.
  • Persistence. Sometimes your creative ideas will tank. Learn from it and move on swiftly. No sulking allowed.
  • A deep understanding of who the organisations target audience is, what their problems are, what their aspirations are and how you are best to communicate with them via their most used social channel. You might like cute pics of poodles but do they?
  • Consistency. It’s easy to start off publishing content enthusiastically. In that first month of publishing content on behalf of a new client, you generate ideas, the creative juices are flowing and you are on a roll. Then, suddenly, you’ve emptied the tank. You’ve got nothing left. You can’t just slow down or stop posting on social media because you’ve got nothing left. If you start something, you have to finish it. NB This is why we will always build a robust content plan that will help you sustain your consistency of posts.
  • Common sense. Jeez some people have really stuffed up by publishing posts without thinking about it first.
  • And finally. An ability to be social. It’s called social media for a reason. People want to connect with people. Think of it like a party or a BBQ, no-one wants to engage with the boring bastard that sits there talking about himself all day. They want to hang out with the smart, endearing fun-looking guy that’s helping that old lady understand how to transition into Aged Care.

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