A vision helps set the direction for the growth of your business and can very much affect your investment into marketing to help you get there.
Your vision represents both your short and long terms goals for your business. It is there to inspire you. It helps keep you and your team on track to get you where you need to go.
Your marketing efforts will be driven by the quest for your organisation to achieve your vision. Your vision may also influence your branding and positioning decisions, so it’s really important to have your vision articulated and understood by all.
In this article for Smallville, I provide you with three easy steps that will take you through the creative process of defining the vision for your business.
