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Gain the clarity, consistency, confidence and community that you need to create high impact marketing on a small budget.

The How to do Marketing Academy is a 12-month marketing leadership and accountability program that aims to provide you with clarity in direction and consistency in effort so that you can be confident to really lean in and invest in your marketing.

Our Academy gives you the strategic marketing guidance to steer your marketing investment to where it will deliver the biggest results. 

We ensure that your marketing is aligned with your business priorities, that you build a solid brand and communicate your key messages and we provide an easy to follow list of how to approach your marketing holistically and consistently to ensure that you drive a result. 

We’ll also teach you an abundance of marketing techniques that will help you to produce better content, build stronger relationships with your customers, maximise marketing efficiencies and ultimately drive more revenue to that beautiful business of yours.

Essentially, we show up with the marketing know-how, expertise and guidance where you need it the most.

"If you run a small business and feel clueless when it comes to your marketing, then Jane Hillsdon and the How To Do Marketing Academy is the place to go. I can't tell you how valuable Jane's insight has been in growing and scaling my business. I'm not a pro yet, but I'm well on my way. It's the best thing I have done for my business."
Stacey Morgan
Principal, Port Macquarie Performing Arts

The How To Do Marketing Academy

The next round of the How to do Marketing Academy kicks off on 1 February, 2021.

"You say you help people get clarity and after ten years of dithering around trying to explain what I do, within half an our of our planning session, you had summed it up in less than 10 words. I reckon that's clarity! Thank you - you're the best."
Ingrid Thompson, Healthy Numbers
How to do Marketing Academy Member

Frequently Asked Questions

How much will it cost?

The program has three levels as shown above. You can choose a level that is aligned with your level of ambition. 

If you are super ambitious and keen to build that beautiful business of yours, then you will be best suited to our Master program. This is where you will essentially have access to our Chief Marketing Officers on a monthly basis for $697 +GST per month if you choose to take the 12-month payment plan. We set this payment plan up on a direct debit arrangement.

If you are looking to gain access to our one-to-one strategic guidance on a quarterly level then you’ll be best suited to our Accelerator program and looking at $397 +GST per month. 

And if you would simply like to tap into all of our tactical expertise, and have an expert marketer on hand one per month to answer any questions you might have about your marketing, then the you will be perfect for our monthly marketing membership and that is an investment of $97 month.

For those who would like to pay for their 12-month commitment upfront – you will receive a 10% discount on your total annual fee.

How do I know that this program is for me?

This program is designed for ambitious and motivated business owners who are ready to commit to growing their business. To get the best results, you will need to really lean in and commit to making things happen. If you feel like you may not be able to reprioritise your week to ensure that your marketing gets done, then you may want to get a team member involved in the process as well to back you up.

How much marketing knowledge do I need to be able to complete this program?

None. That’s what we are here for. The How to do Marketing Academy will teach you how to create a simple yet effective marketing strategy that plugs into your business. We’ll work with you to define your ideal target audience and refine your messaging to ensure that you are saying the right things to the right people.

How will the one-to-one workshops be delivered?

The workshops will be delivered via Zoom video conference. We will send you a Zoom link in a meeting request. All you will need to do is click on the zoom link provided and you will link straight into our video conference. We will record each workshop and send you a link to the recording so that you can have on file to reference any details.

How much time will I need to put aside to complete my marketing tasks?

We all have the same amount of time in our days and we can’t control that. What we can control is how we prioritise our activities based on the time we are given. To maximise your chances of success in this program, you (or your appointed team member) will need to carve out and commit some time to get this done. We would allow at least 2-6 hours per week depending on what your marketing objectives are for that quarter.

What if I have questions or need support between our quarterly workshops?

We love questions! List your questions in the exclusive How to do Marketing Academy Group on Facebook and one of our team will answer them within one working day. For those of you tapping into our Chief Marketing Officers, you will have access to ad-hoc and SOS marketing support at any time.

Plus, everyone will have the support of the other fabulous businesses in the How to do Marketing Academy Group. 

What happens if I’m not sure how to do some of the marketing activity that is assigned in my 90-day plan?

When it comes to working on your marketing activity, you will have access to an extensive online library of ‘how to do marketing’ resources. We’ll also be showing up in the exclusive ‘How to do Marketing Academy’ Facebook Group weekly to answer any questions that you might be having along the way. PLUS we present a live monthly marketing masterclass to teach you the technical skills that you need to implement your marketing.

And, if there is marketing activity in your plan that you would simply rather outsource, we will give you access to our little black book of tried and tested marketing contractors such as social media advertising specialists, copywriters, website developers, graphic designers, SEO experts and many more.

What happens when we complete the 12 months?

We throw a big party! We celebrate all that we have achieved and then we plan how we will achieve bigger and better things in the next 12 months.

"The How to do Marketing Academy is an excellent place to learn about and stay on top of your digital marketing. Packed with genuine opportunities for connection and collaboration as well as tons of resources and tools, Jane goes above and beyond to ensure you receive value for money."
Ros Trotter, Business Consultant, HR Culture
How to do Marketing Academy Member

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