The How to do Marketing Academy is a 6-month marketing mentorship and accountability program that will provide you with clarity in direction and consistency in effort so that you can be confident to really lean in and invest in your marketing.
During the 6 months, you will work directly with award-winning Marketing Consultant Jane Hillsdon. Jane will share her strategic marketing framework with you to show you how your marketing can create more impact and help to drive success to your business.
Delivered via live webinars and one to one sessions with Jane, the How To Do Marketing Academy will show you how to plan, implement and measure your marketing to create consistent results for your business.
So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing that you are doing is actually working, the How To Do Marketing is just for you.
In the Academy, you will learn an abundance of marketing techniques that will help you to produce better content, build stronger relationships with your customers, maximise marketing efficiencies and ultimately drive more revenue to that beautiful business of yours.
Essentially, we show up with the marketing know-how, expertise and guidance where you need it the most.
Hi there, my name is Jane Hillsdon and I’m a passionate, award-winning marketer dedicated to showing small business owners how they can create maximum impact with their marketing on a small budget.
I’m the founder and Managing Director of Dragonfly Marketing, author of How To Do Marketing – A Comprehensive Guide For Small Business and host of The How To Do Marketing Show podcast. Both the book and the podcast show business owners how to employ smart strategy and creative thinking to help ensure marketing delivers a healthy return on investment for their business.
I fundamentally believe that clever and effective marketing does not have to come with a hefty price tag. Nimble and effective marketing solutions can be born from clever, out-of-the-box thinking and a confident and creative mindset.
Getting greatest bang for your marketing buck is simply a matter of planning properly, implementing regularly and measuring your results meticulously.
I am so proud to have been awarded the Small Budget Marketing Award at the Australian Marketing Institute Awards for Marketing Excellence three times! I’ve also been awarded the Woman in Business Award at the Port Macquarie Chamber of Commerce Business Awards twice.
I’m also a Certified Practicing Marketer – an industry title that officially recognises both my formal education and the successful application of my marketing knowledge and skills in practise.
How much will it cost?
There are two different tiers that you can access of the How To Do Marketing Academy. Once we have received your application, we will call you to run you through the various tiers and what’s included in each tier, we can then decide which Tier might be more suitable to your situation. We can say this though, the entire program is packed to the brim with with value!
How do I know that this program is for me?
This program is designed for ambitious and motivated business owners who are ready to commit to growing their business. Alternatively, this could be the perfect program for you if you are an emerging marketer working in a small business and you are looking for some expert guidance and advice to really help you to succeed in your role. Warning: to get the best results out of the Academy, you will need to really lean in and commit to making things happen. If you are a small business owner who is already wearing many different hats and stretched for time as it is, and you feel like you may not be able to reprioritise your week to ensure that your marketing gets done, then you may want to get a team member involved in the process to back you up. It doesn’t cost any extra to bring in another team member. You just pay one cost per business.
How much marketing knowledge do I need to be able to complete this program?
None. That’s what we are here for. The How to do Marketing Academy will teach you how to create a simple yet effective marketing strategy that plugs into your business. We’ll work with you to define your ideal target audience and refine your messaging to ensure that you are saying the right things to the right people. We’ll teach you the technical skills that you need to know, AND we’ll teach you how to measure your marketing regularly to make sure that it’s working.
How will the program be delivered?
The program will be delivered with fortnightly live webinars and additional one-to-one sessions with Jane that will be delivered via Zoom video conference. For each session, we will send you a Zoom link in a meeting request. All you will need to do is click on the zoom link provided and you will link straight into our video conference. We will record each session and send you a link to the recording so that you can have on file to reference any details.
Plus on top of these webinars, you’ll receive a workbook to use throughout the course of the program and supporting and downloadable PDFs.
How much time will I need to put aside to complete my marketing tasks?
We all have the same amount of time in our days and we can’t control that. What we can control is how we prioritise our activities based on the time we are given. To maximise your chances of success in this program, you (or your appointed team member) will need to carve out and commit some time to get this done. We would allow at least 2-6 hours per week depending on what your marketing objectives are for that quarter.
What if I have questions or need support between our workshops?
We love questions! List your questions in the exclusive How to do Marketing Academy Group on Facebook and one of our team will answer them within one working day.
Plus, everyone will have the support of the other fabulous businesses in the How to do Marketing Academy Group.
What happens if I’m struggling to get some of the marketing work done throughout the program.
When it comes to working on your marketing activity, you will have access to an extensive online library of ‘how to do marketing’ resources. We’ll also be showing up in the exclusive ‘How to do Marketing Academy’ Facebook Group weekly to answer any questions that you might be having along the way.
And, if there is any of your marketing activity that you may decide to outsource, we will give you access to our little black book of tried and tested marketing contractors such as social media advertising specialists, copywriters, website developers, graphic designers, SEO experts and many more.
What happens when we complete the 6 months?
We celebrate all that you have achieved in that 6 months! At this point, you will have a thorough understanding of what is involved in marketing to drive a successful outcome. You’ll know the work that needs to be done and the planning and measurement required to drive your marketing activity. You’ll know the systems that need to be put into place to ensure that your marketing doesn’t fall off the radar when you get busy in your business.