Tag: branding
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Twenty Assertions About Marketing
I've now been in the marketing industry for just over twenty years. I studied marketing at University, however it took...
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How Salesforce Inspire Workforce Brand Advocacy
San Francisco is the tech hub of the world. Google, Facebook, Apple, AirBNB, Uber and LinkedIn all base their operations...
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Your USP is what makes you different
We live in an age where consumers are completely spoilt for choice. Not only do they have the businesses in...
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Where to Update Your Logo – Checklist
A branding and logo refresh can be such an invigorating process for your business to go through. It can excite...
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A Quick and Easy Website Audit
2019 is now in full swing. Most people are back from their January breaks and this means lights, camera, action...
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Small Businesses in Regional Australia – I’m writing a book for you
It's all about marketing. But it's not just any old marketing book. It's a book that addresses being a small...
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Where Can I Cut Corners (And Costs) With My Small Business Marketing?
Quite often in small business we can experience a healthy gap between the investment we would like to make towards...
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It’s OK not to be liked – The importance of defining your tribe
What is your first reaction at the thought of someone disliking you or judging the work that you do? I...
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