Client: Jim Bruce Urology & Prostate Cancer Trust

How we helped:

Not-For-Profit Marketing, Community Engagement, Event Marketing

The Background

The Jim Bruce Urology & Prostate Cancer Trust was established by the Bruce Family for the Urological Care and Treatment and in the fight against Prostate Cancer. Donations go towards ensuring that anyone requiring urological care, will benefit not only from the excellent specialists and medical staff in Port Macquarie, but by value adding to the care that they provide.

We’ve worked with the Jim Bruce Trust for over four years and have helped to raise awareness for an organisation that has contributed over $500,000 back into the local community. The funds raised through Jim Bruce Trust initiatives have been used to purchase new medical equipment and provide specialist training to local nurses in prostate cancer treatment and care. It has also helped provide much needed education within the local Hastings Community about urological issues, in particular Prostate Cancer.

The Strategy

  • To help raise funds for the Jim Bruce Trust so they can continue to enhance urological and prostate health outcomes in the Hastings
  • To raise awareness about Prostate Cancer on the Mid North Coast
  • To create and foster community engagement around the Trust’s initiatives


  • Operating in a regional area where there is a high level of competition for the not-for-profit dollar
  • To ensure that all available funds are channelled back into the community, we have a limited budget and resources for marketing
  • Challenging the perception that Prostate Cancer is an old man’s disease
  • Engaging men on social media channels about a health issue that they don’t see as a priority!

The Solution:

Highly visible, aspirational fundraising events such as the Jim Bruce Trust Marquee at the Port Macquarie Cup.

To date these highly successful and sought after events have raised over $100,000 for the Jim Bruce Urology and Prostate Cancer Trust

Free educational forums such as the Annual Heath Forum, have kept prostate cancer and other urological issues front of mind with our target audience and have educated the community about the importance of regular prostate cancer checks.

An online forum where patients or their friends and family can gather, ask questions and learn about prostate cancer or other urological issues in a secure, safe and anonymous environment. The Trust will also fund the addition of a qualified nurse to provide support and answer questions in the forum.

A Jim Bruce Trust branded vehicle that keeps the organisation front of mind while transporting the community nurse about town as she visits urology patients that are unable to make it to the urology clinic or hospital for treatment. This is all funded by the Jim Bruce Trust.

A Facebook Page to keep Prostate Cancer front of mind with target audience. This also serves as one of our major platforms for promoting events.

Dragonfly Marketing Services Provided:

  • Social Media Marketing
  • Small Business Marketing
  • Non for Profit Marketing
  • Facebook Advertising
  • Email Marketing
  • Event Management
  • Branding and logo design
  • Website Development
  • Community Engagement Programs

The Results

  1. Over $500,000 in funds raised
  2. Sold out fundraising events and educational forums
  3. Positive community sentiment that has inspired groups to fundraise on behalf of the Jim Bruce Trust, such as the Poker 4 Prostate event committee.
  4. Extensive local media coverage

“We would highly recommend Jane from Dragonfly Marketing to anyone looking for someone to quickly and efficiently tackle their marketing needs. Jane has helped us out on a range of different marketing tasks from writing press releases, managing our media coverage, creating a new website, updating and managing the Trust Facebook page and event management. In addition, Jane has developed a comprehensive and robust marketing strategy to achieve the Trust’s key objectives for the Trustees review. Jane has applied herself with great enthusiasm to all tasks completed. She is a talented highly-motivated individual which makes her a great pleasure to work with. Jane is responsive and highly organised. We have no hesitation in recommending Jane to others.”
Tammy Bugler, Jim Bruce Urology & Prostate Cancer Trust


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