Disability services in Australia has recently gone through massive change with the major move being toward a user-choice model. Many disability service providers under the new National Disability Insurance Scheme, have been required to quickly pivot, upskill and refocus their business models to survive in a competitive marketplace.
As participants are now given the power to spend their funding as they choose, it’s critical service providers, particularly smaller regional based providers, develop solid and consistent brand identities that build positive brand equity and strong consumer perceptions over time.
Dundaloo Support Services, a well-known and established local disability support provider located in the Manning valley, New South Wales, came to us to not only develop a brand identity, but also build an integrated 12-month marketing strategy that prepared the organisation for an open marketplace.
Working with key Dundaloo Support Services staff, we developed a 12-month marketing strategy that worked to identify milestones in order to position Dundaloo as a leading and truly local disability support provider in the area.
This included brand and logo development, awareness and product specific campaigns educating local target audiences about product and services and re developing the Dundaloo website.
The best thing about DFM was they listened to understand us. From our very first meeting Dragonfly Marketing demonstrated the capacity to interpret what was important to us. They generously shared their knowledge and applied their skills to meet the needs of our organisation. At all times we felt the Dragonfly team was working with us, not for us and we knew we could trust them to support us to achieve what we set out to achieve. They were personable, reflective and delivered quality advice and services in a professional manner.
In just 6 months we went from an organisation that knew we probably needed to advertise to understanding that brand awareness and marketing are so much more than just advertising. We have built collateral that we are proud of, that captures the essence of who we are and can be used in multiple marketing and advertising contexts. We have relaunched our website, refreshed our logo, developed a suite of branded documents and have a fresh new approach to social media. We now have the confidence, skills and resources to develop marketing strategies ourselves. We understand more about what to market, when to market and how to market.
We recommend that organisations that do not have marketing expertise or sense they need to impact their business or social communities and just don’t know where to start employ the services of Dragonfly Marketing. They will provide you with a fresh, individual approach to marketing and brand development.
Dundaloo Support Services
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