Social Media Acceleration Program

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Learn how to use Social Media as a tool to grow your business with our one-on-one Social Media Acceleration Program.

Over four weeks, our marketing experts will show you how to develop a social media game plan specifically for your business. We’ll then show you how to bring that plan to life using the social channel that’s right for you.

These customised sessions can be delivered to you and your team members in the comfort of your own office or at Dragonfly Marketing HQ.

Social Media Acceleration Program

Week One – Strategy Development

Proper planning prevents poor performance! In this one-one-one session we will work together to:

  • Set your Social Media marketing objectives
  • Identify your target market
  • Set your Social Media goals
  • Develop an implementation schedule that works for you and maximises engagement
  • Set your budget
  • Establish measurement metrics
  • Define the key messages we need to communicate via your page

Week Two – Optimising your Social Media Footprint

Your Facebook page is like your mini website on Facebook. You don’t really get the chance to hold too much information here so let’s optimise the info we can include here so the page reaches it’s full potential. In this session we’ll:

  • Optimise your cover and thumbnail image
  • Complete your about section using relevant keywords
  • Ensure your page URL has been optimised
  • Review and assess your Facebook Page insights and post history to understand who is in your community

Week Three – Creating Content that drives results

Creating and sharing great content that educates and inspires people is what Social Media is all about. You could be sharing content several times a day, 7 days a week! But where is it going to come from? In this session we’ll look at how you can:

  • Source and create content that will add value to your community
  • How you can best get organic reach in the news feed
  • How you can use Social Media tools such as Canva.com & Bit.ly to customeise your own content and track the results
  • How and when to use hashtags and page tagging

Week 4 – How to get the most out of Facebook Advertising

Facebook Advertising is a highly targeted and extremely cost effective way to communicate your message, build your community, promote your event, increase your sales, gain subscribers and compliment other marketing activities. In this session we cover the various style of ad campaigns,  how and when they can be used to maximise engagement, increase sales and help you achieve your marketing objectives. We cover:

  • Boosted Posts
  • Website Clicks
  • Promoted Posts
  • Page Likes

Total Investment: $1,200 +GST

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Testimonial:

“I am very happy to say that I have already implemented some of the things we covered at your Facebook Marketing workshop – and am having good feedback! I can’t wait to try more on Facebook which is great, as previously I always had this feeling of dread when I was about to embark on any Facebook activity – now I’m excited! I just wanted to say it was a fantastic workshop and I would recommend it to anybody!”
Jane, Mansfield on Manning
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