Ruins Cafe Launch Project

Posted on 9th January, 2016 | Comments Off on Ruins Cafe Launch Project

Ruins Cafe Launch Project

The Brief

Dragonfly Marketing was approached by Ruins Cafe to help them launch their new cafe with a bang! After meeting with the owners of the cafe and determining the marketing objectives for the campaign and identifying who their customers would be we were able to devise our marketing game plan.

As a start up business the marketing budget was fairly lean but we knew at a minimum we wanted a strong online presence and to differentiate Ruins Cafe from the many other local cafes in town.

The Execution

The development of a strong logo & associated marketing collateral, a basic website and a 4 week social media marketing campaign that promoted the cafe’s opening and it’s unique selling point which was:

Busy customers can avoid queues and conveniently access their coffee by pre-ordering it online via the 365Cups Mobile App.

ruins collateral

The Testimonial

“We recognise that we are not experts in marketing and that in today’s market social media in all its forms is as good as traditional media advertising so we knew we needed help. Jane Hillsdon provided us with a professional, knowledgeable and co-ordinated approach to all aspects of our marketing and helped us devise and execute a plan that included promotion via Facebook, development of a website and graphic design of our logo and marketing collateral. We undertook the Dragonfly Marketing Facebook Marketing Masterclass and found this training and guidance to be invaluable.
Jane has saved us what matters the most in small business…time! By co- ordinating all facets of our campaign from our launch through to day-to-day support.
Our social media launch campaign managed to gain us close to 800 Facebook likes which put us in a great position to then manage the page ourselves.”


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