Do you ever wonder how you can measure the return on investment of the sponsorships that your small business chooses to invest in?
Sponsoring a charity or a sporting club or an event, can be a great branding exercise for your small business if it is aligned correctly and cleverly executed.
In regional areas, it’s often the small businesses that will be the most prolific with their support of local initiatives. And this sponsorship is so greatly appreciated.
So, to ensure that sponsorship creates a win win for both your business and for the organisations that need sponsoring, it makes sense to measure whether your sponsorship dollars are both helping the cause that you are supporting as well as helping your business by positioning you as a community centric brand.
Listen to this episode to learn ten ways that you can easily measure whether your sponsorship is truly making an impact.