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Won’t it be nice when somebody works out how to solve the age-old problem of not having enough time?

Of course, we all know that we all have the same amount of time in our day.

We have the same amount of time in our day now as we did 10 years ago, and as we probably will in another 10 years as well.

We’re never actually going to physically be able to give ourselves more time in a day, 24 hours is probably it.

What we can do though is really reshape our priorities.

Marketing is one of those things that if this has not been on your to-do list, if this is not something that you have prioritized, you’re going to have to make sure that you make time to do it, employ a resource, or outsource it to someone who sells their time to get this marketing done.

Marketing doesn’t happen on its own.

It doesn’t happen by you simply just thinking about it.

It certainly doesn’t happen by you talking about it and not actually doing anything to make sure it does happen.

I can’t give you more time, but I can certainly give you some little time-saving hacks.

I’m going to give you three of them today.

They are based around something that I believe in marketing takes up a huge amount of time, which is content marketing.

If we look at the nature of social media, and some will be more prolific than others, they are beasts in terms of how much content we need to publish on the platforms.

Now, if you’re like me and you’re active on say, even three platforms, let alone if you’re active on more of those platforms, that’s a lot of content.

Something like Instagram requires daily content.

Facebook doesn’t require daily content, but LinkedIn, if you’re turning up daily, you get some super results. As long as that content is actually adding value and not just pissing people off.

So, thinking about creating that content schedule and keeping up with that, when you already don’t have a lot of time within that 24 hours to spare, you really need to think about ways that you can be really efficient and effective with your time.

With your content planning, I’ve got three tips that I can share, and these have helped instrumentally for us as an agency for the stuff that we do for us, but also for the stuff that we do for our clients.

Have a content planning session

There is nothing more procrastination inducing than getting to your allotted time on a Friday, or whenever you’ve carved out that couple of hours to tackle your marketing.

There’s nothing more annoying than getting to that two hours and going, right, what am I going to post about?

What am I going to write that blog article on?

What am I going to do that video on?

What am I going to put together for that graphic design image?

Because then you can sit there and waste that whole two hours. Then it becomes hard, and then you become distracted, and then it just doesn’t happen.

So, take the opportunity to sit down and plan out your content.

For us, this is like a huge brainstorming session where we literally just go right, pick a topic, any topic, and let’s flesh it out.

For example, if we’re going to talk about content marketing, what are all the things that we can talk about for content marketing?

Well, there’s video. Okay. Within video, what are all the things that we can talk about within video?

Well, there’s lighting. There’s the audio, there’s working out who we actually put in the video et cetera.

So, then we think of another element of content marketing such as written copy or blog copy.

Okay, what are some of the elements of blog copy? What topics can we talk about? How can we actually write these blog posts? Do we actually include links to other websites? Do we include images? Where are we going to get those images from?

Think through how you’re actually going to produce this content and what the topic of this content is going to be.

You might do it by topic.

So, if we go back to content marketing, one of the topics is blogs.

What’re all the things that we can talk about there?

How to write a good headline, how to include effective contextual links et cetera.

Then you might go, okay, now we’ve got all of our topic headlines, which channels will we share these various little snippets out on?

So, on the topic of how to write a good headline, we can write a blog post on that. We can record a video on that. If you have a podcast, we can record a podcast episode on that.

Then you can plan out your content that way.

If you’ve got a really limited number of social media or digital marketing channels that you’re planning your content for, that’s going to be quite an easy process.

The more channels that you have the more convoluted that content planning becomes, but it doesn’t mean that you shouldn’t plan it because it really helps that when you’ve got that two hours ready to go to get your content done, you’ve got a list there waiting.

Great, I’m going to tackle the blog post today. I’m going to do all the content that I need to do for that. Great, two hours well spent, and it goes into the content bank.

 

Batch your content production

While we’ve just batched our planning, now we’re going to batch the production.

For example, with this podcast, with Snacktime I will record four or five episodes at once. This is why if you’re watching the video you’ll see me, again and again, turn up in this pink top or the shirt that I’ve worn for the previous batch.

Some of you probably haven’t noticed until I pointed that out.

So, just sit there and batch it, because you can set aside two hours within your week and go “I’m going to do my Snacktimes. For me, my snack times are weekly, I’m going to get those all done for the month of September”.

Then they’re done and I don’t have to think week on week “Gosh, I’ve got another episode of snack time that’s due to go out, I’ll have to record it and make sure it’s in the pipeline ready to go”.

So, batch your content as much as possible.

We do that with social media as well, particularly when we’ve planned out content for our clients and we know exactly what we’re going to post about for the next month.

We’ll sit down at the beginning of the month and plan it all out and make sure the blog posts are all done and then schedule all of our content out via the social media channels.

Which is a great segue for point number three.

 

Use scheduling tools

If you’re using Facebook, use the Facebook scheduling tool because Facebook will respond much better when you use anything within the platform.

For other channels like Instagram, LinkedIn, or Twitter we use Hootsuite but there are literally thousands and thousands.

There’s another one for Instagram called Later, which we’re actually trialling at the moment.

There are so many of them.

Honestly, if you just type into Google or ask someone for recommendations there’s a stack of scheduling tools that you can use.

So, as I said, we actually sit down at the beginning of the month and once we’ve planned the content, batched the content production and got it all ready, we’ll then sit there and schedule it all out.

That doesn’t mean that we don’t post throughout that month spontaneously, because with things like the story feature, they work better when you do actually have spontaneous content that you’re recording now and also responding to now.

So, it doesn’t mean that we kind of just set and forget and don’t then do anything with the channels.

It just means we’ve got the bulk of the content ready to go, and then all we need to do is just check in, reply to comments, post anything spontaneous et cetera.

So, there are three time-saving hacks when it comes to your content marketing. I hope they save you a bunch of time!

Podcast Transcript:

Jane Hillsdon:

Won’t it be nice when somebody works out how to solve the age old problem of not having enough time? Of course, we all know that we all have the same amount of time in our day. And we have the same amount of time in our day as, as we do now, as we did 10 years ago. And as we probably will in another 10 years as well.

So we’re never actually going to physically be able to give ourselves more time in a day. 24 hours is probably it. What we can do though is really reshape our priorities and marketing is one of those things that if this has not been on your to-do list, if this is not something that you have prioritized, it’s actually going to take you to physically make sure that you cut out time to do this marketing or employer resource, or outsource this to someone who sells their time to get this marketing done.

Because marketing doesn’t happen on its own. It doesn’t happen by you simply just thinking about it. And it certainly doesn’t happen by you talking about it and not actually doing anything to make sure it does happen. I can’t give you more time. I can certainly give you some little time saving hacks. I’m going to give you three of them today. And that’s actually based around something that I believe in marketing takes up a huge amount of time. And that is content marketing. If we look at the nature of social media and some will be more prolific than others, but they are beasts in terms of how much content that we need to publish on the platforms. Now, if you’re like me and you’re active on say, even three platforms, you know, let alone, if you’re active on more of those platforms, that’s a lot of content.

You know, something like Instagram requires daily kind of content. And Facebook doesn’t require daily content, but LinkedIn, if you’re turning up daily, you get some super results. As long as that content is actually adding value and not just pissing people off. So thinking about creating that content schedule and keeping up with that, when you already don’t have, you know, a hell of a lot of time within that 24 hours to spare you really need to think about ways that you can be really efficient and effective with your time. So with your content planning, I’ve got three tips that I can share, and these have helped instrumentally for us as an agency for the stuff that we do for us, but also for the stuff that we do for our clients.

So number one, have a content planning session. There is nothing more procrastination inducing, than getting to your allotted time on a Friday, or whenever you’ve carved out that couple of hours to tackle your marketing in. There’s nothing more annoying than getting to that two hours and going, right, what am I going to post about? What am I going to write that blog article on, what am I going to do that video on? What am I actually going to, you know, put together for that graphic design image, because then you can sit there and waste that whole two hours and then it becomes hard and then you become distracted and then it just doesn’t happen. So take the opportunity to actually sit down and plan out your content. So for us, this is like a huge brainstorming session where we literally just go right, pick a topic, any topic, and let’s flesh it out.

So say, for example, if we’re going to talk about content marketing, what are all the things that we can talk about for content marketing? Well, there’s video. Okay. Within video, what are all the things that we can talk about within video? Well then there’s the lighting. There’s the audio, there’s the who we actually put in the video and et cetera, et cetera. So then another element of content marketing written copy blog copy. Okay. What are some of the elements of blog copy? You know, what topics can we talk about? How can we actually write these blog posts? Do we actually include links to other websites? Do we include images? Where are we going to get those images from. Think through how you’re actually going to produce this content and what the topic of this content is going to be.

You might do it by topic. So you might go if we go back to content marketing, okay. One of the topics is blogs. What’s all the things that we can talk about there, how to write a good headline, how to include, you know, effective, contextual links, et cetera. And then you might go, okay, now we’ve got all of our topic headlines, which channels will we share these various little snippets out on. So on the topic of how to write a good headline, we can write a blog post on that. We can record a video on that. If you have a podcast, we can actually record a podcast episode on that. And then you can plan out your content that way. So if you’ve got like a really limited amount of social media or digital marketing channels that you’re planning your content for, that’s going to be quite an easy process.

The more channels that you have the more convoluted that content planning does become, but it doesn’t mean that you shouldn’t plan it because it just really helps that when you’ve got that two hours ready to go to get your content, your content done, you’ve got a list there waiting, going great. I’m going to tackle the blog post today. I’m going to do all the content that I need to do for that. Great. Two hours well spent in, it goes to the content bank,

Number two, batch your content production. So when, while we’ve just kind of batched our planning, now we’re going to batch the production. So say, for example, you know, with this podcast with snack time, I will record, you know, four or five episodes at once. And which is why if you’re watching the video, you’ll see me again. And again, turn up in this pink top or the shirt that I’ve worn for the previous batch. But that’s fine.

Some of you probably haven’t noticed until I pointed that out. But yeah, so just sit there and batch it, because again, you can set a set aside two hours within your week and go, right. I’m going to get my snack times. And for me, my snack times are weekly, I’m going to get those all done for the month of September. So then they’re actually done. And I don’t have to think on week on week. Gosh, I’ve got another episode of snack time that’s due to go out, I’ll have to record it and make sure it’s in the pipeline ready to go. So batching your content as much as possible. We do that with social media as well, particularly when we’ve planned out content for, for our clients. And we know exactly what we’re going to post about for the next month. We’ll sit down at the beginning of the month and plan it all out and make sure the blog posts are all done and then schedule all of our content out via the social media channels.

Which brings me on great segue for point number three, use scheduling tools. If you’re using Facebook, use the Facebook scheduling tool because Facebook will respond much better to using anything within the platform. But for other channels like Instagram or LinkedIn, Twitter, we use Hoot Sweet, but there are literally thousands and thousands. There’s another one for Instagram called Later. That we’re actually trialing at the moment. There are so many of them, honestly, if you just type into Google or ask someone for recommendations there’s a stack of scheduling tools that you can use. So again, you know, as I said, we actually sit down at the beginning of the month and actually once we’ve batched, once we’ve planned the content, batched the content production, got it already we’ll then actually sit there and schedule it all out.

And that doesn’t mean that we don’t actually post throughout that month spontaneously because, you know, with things like the stories features it actually does they work better when you do actually have, you know, spontaneous content that you’re recording kind of now and also responding to now. So it doesn’t mean that we kind of just set and forget and don’t then do anything with the channels. It just means we’ve got the bulk of the content ready to go. And then all we need to do is just kind of check in, reply to comments, you know post anything spontaneously, et cetera, et cetera. So there are three time-saving hacks when it comes to your content marketing. I hope they save you a bunch of time


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