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My personal brand is synonymous with my business. I am the principal consultant, the founder and director of my business. While I have a team of fabulous experts who work with me to deliver projects, a lot of the time, my clients are buying me and my expertise.

I will be the one who works closely with them to define their marketing strategy. To do this well, they need to trust my judgement and know that my years of training and experience lead to creative and strategic thinking that will benefit their business.

To have the confidence to engage my consulting services, clients need to not only get to know, like and trust my brand; Dragonfly Marketing, they also need to get to know, like and trust me.

So in this episode of the How to do Marketing Show, I share four hacks that I have honed over the years to help me create a personal brand that allows people to understand what I’m all about.

 

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