If your business is a professional service in the B2B space, then using LinkedIn as a social media marketing tool should be high on your list of priorities.

Setting up your LinkedIn profile and connecting with your work colleagues, family and friends is just the beginning of your connection activity on LinkedIn. Once you have nailed those connections; you can progress to the connections that may sit slightly further afield by following the following steps.

In this episode, I share five things that you can do to build relevant and fruitful connections with people you know and don’t know yet on LinkedIn!

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