When your customer needs a problem solved, that you have a solution for, you won’t be the only option that they have.
Your customer will be faced with a few ways to solve their problem. These solutions could be provided by your direct competitors, your indirect competitors or by other means that have nothing to do with what you offer.
So when your potential customer goes looking for a solution to their problem, how are you going to make sure that they know that you can solve it and that you are the best option?
Firstly, you’ll have to know who and what you are up against….