Email marketing is a powerful and cost-effective marketing tool that can help you achieve many of your marketing objectives. Emails can be used in every stage of the marketing funnel. So whether you are wanting to keep front of mind and nurture relationships with existing customers, drive attendance to events or to make sales, email marketing can achieve them all!

The value of an email subscriber far outweighs the value of the number of Facebook, LinkedIn or Instagram followers that you or your business may amass. This is simply because you own the email address and if people have opted in to hear from you, then this is a really powerful tool.

So, if you would like to build yourself an effective list of email subscribers, I have 7 success factors for you to think about. Listen to his episode of #snacktime to hear all about them!

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