If I was to ask any of your customers which organisations that your small business sponsors, would they be able to tell me the answer?
One of the best things about small businesses based in regional Australia, is that when it comes to supporting local charities and fund-raisers, you are by far the most generous!
However, what I see happen way too often, is that business sponsorships and donations often happen sporadically and spontaneously. From a philanthropic perspective, this is fine. However, from a strategic business perspective, there are really smart ways that you can leverage your generosity so that it strengthens your brand.
Find out how in this episode of #snacktime.