I can’t recommend measuring your marketing efforts rigorously and regularly highly enough. There is so much data that is easily available for us to access and review so that we can make better decisions about our marketing – it’s just a matter of knowing what metrics to look for and where to look!

Kate Cook; otherwise known as the ‘marketing attribution gal’ is a marketer who specialises purely in marketing measurement.

In this episode, we talk about the scope of marketing measurement, and the challenges and the opportunities that analysing data can bring to a small business.

This discussion will give you a good idea of what we are trying to achieve by measuring your marketing and some of the reasons that you should absolutely incorporate this into your small business operations. In fact; Kate recommends that you adopt documenting marketing measurement as seriously as you document your monthly accounting numbers. I couldn’t agree with this more!

We talk about how you can keep track of short term results that are driven by your marketing as well as how you can track longer-term objectives such as marketing that is designed to build your brand.

So if you are all about making smarter marketing decisions in 2021, then I suggest you take a listen to this great episode with Kate Cook from SPT Agency.

Here is the link to set up Google Analytics if you haven’t got it set up already: https://analytics.google.com/analytics/web/#/

Kate’s 5-Day Attribution Challenge that she speaks about can be found here: https://bit.ly/3lTxYnD

You can find Kate Cook here:




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