Proper planning prevents poor performance. Who remembers that old chestnut?
As a marketing consultant who has beaten around the block for a couple of decades, I live by that advice.
Not only do I love the alliteration, but I wholeheartedly believe it is true.
Marketing is one of those functions where it is really easy to get caught up in all the fun stuff. Especially these days! How cool is it playing with all of the social media channels such as Instagram, Snapchat and TikTok? It’s a blast thinking up all of the creative ways you can tell your small business story with video. And what about all of those awesome measurements that now lie at the tip of your fingers (if only you knew what they all meant)!
Marketing is fun. But as a small business owner, I’m pretty sure you’ll agree with me that wasting your precious time and your hard earned money isn’t. And that’s exactly what can happen if you dive headfirst into marketing tactics without first producing a plan.
So while The How To Do Marketing Show will feature a bunch of really clever marketers who are going to teach you so much about all of the different marketing techniques and channels, first up we are going to deep dive into marketing planning.
So what exactly is a marketing plan?
Take a listen to find out…