Coming up with a constant stream of compelling content to feed social media channels, webpages, emails and so on is definitely one of the biggest challenges faced by business owners.
Enter Stacy Farrell. Stacy has a strong background in creating content strategies for a wide variety of industries including education, aged care, insurance, manufacturing and the not for profit sector. She spends her working week creating and executing marketing strategies that build, grow and ignite SME’s in competitive marketplaces.
In this chat, Stace talks us through what makes compelling content, she provides a heads up on mistakes to avoid with your small business content and runs through the importance of ensuring that your content is optimised for search engine visibility (or SEO). She even shares a case study of an Aged Care provider who was able to achieve some great results by simply focusing on producing some great content marketing.
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