Do you feel like deep-diving into the world of email marketing to find out why it is one of the most powerful marketing activities that small businesses can do?

Good. Because that’s exactly what we do in this episode of the How To Do Marketing Show. Our guest Adam Franklin is going to explain why small businesses should be doing email marketing.

Adam is the CEO of Bluewire Media a business that he co-founded in 2005. The Bluewire media email; ‘Bluewire News’ goes out weekly to over 35,000 subscribers worldwide.

So I think Adam is pretty well placed to provide some tips around how you are best to approach your email marketing.

We’ll tackle the frequently asked question of ‘do marketing emails even get read by people anymore?’ And, if you are curious about how to measure the success of email marketing or want to know how often you should send emails out to your subscribers (ahem, or even how to get subscribers in the first place), then this episode is definitely for you!

You can connect with Adam on LinkedIn here or visit his website and grab some of his awesome free digital marketing templates here.


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