Sophie Hansen knows a thing or two about creating magical content on Instagram. You only need to visit her Local is Lovely account to witness her creativity and cleverness.

Soph lives with her family on their deer farm just outside of Orange in NSW. As an incredible cook and food stylist, for the past ten years she has been sharing recipes and social media tips on her two blogs Local is Lovely and My Open Kitchen.

She is currently writing her third cookbook and in 2016, she was awarded the Australian Rural Woman of the Year in recognition of her commitment to rural communities.

But what I wanted to know was how Soph managed to build a following of over 30,000 Instagram followers. And how she manages to get so much engagement on her posts (spoiler alert – it’s all about creating an opportunity for conversations). AND how does Instagram fit into the rest of her marketing ecosystem.

If you are a small business owner who wants to learn more about how to make Instagram marketing work for your business, then you’ll love this episode with Sophie Hansen.

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