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Branding can mean many things to different people. Some people think that a company’s brand is referring to its logo and the colours they use in the marketing collateral.

Some people think of branding as marketing.

Some people think brand refers to the reputation of a company.

And you know what? All of these definitions are true. Brand incorporates all of these.

In this episode, I talk with Jodie de Vries, Managing Director of the multi-award-winning branding agency; Tiny Hunter. Jodie describes herself as part creative, part nerd. She has a lifelong love of problem-solving and thrives on the power of design and collaboration to transform businesses.

In our chat, Jodie talks about the difference between branding and marketing, she shares what the foundations of an excellent brand are and how having a powerful brand can financially and otherwise benefit a small business.

Jodie also recommends who in the business should be stewarding the brand as well as some of the elements of branding that can sometimes be overlooked.

If you’d like to find out more about Tiny Hunter, you can check out their website here: https://tinyhunter.com.au/team/jodie-de-vries/

Or you can follow them on Instagram here: https://www.instagram.com/wearetinyhunter/

 

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