When I asked the How to do Marketing Facebook Group if they had any questions for Cristian Trujillo about video before I interviewed him, there were plenty!

How long should our videos be?
What equipment do we need?
Is there a formula or framework for the content in the video?

Cristian answers all of these and also tells us:

> how to plan for your video production,
> what the three essential ingredients to a quality video are,
> how to bring out the best in the people that you get to star in your video,

and much, much more.

Videos are such a great way to help your audience get to know, like and trust you. And the stats really back up the need for video to be a huge contender in your marketing arsenal. For example, did you know:

> 53% of customers engage with a brand after watching a video on social media
> 68% of people prefer video over text when learning about a product or service (Wyzowl, 2019)
> Product videos can increase purchases by 144%. (Neil Patel, 2017)

Cristian runs video strategy workshops (that’s how I met him) and they teach you everything you need to know about this medium. You can find out more about Cristian’s Video Workshops here. Or you can connect with Cristian on LinkedIn here.


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