We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content-filled world, you show up with messaging that will cut through.

So how can you do this with the words that you use?

In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy-led and audience-driven messages to ensure that they are truly connecting with their customer.

Mostly, Nadine talks about the importance of consulting with your customer by conducting customer research, to ensure that you can use the right words to connect with them in your marketing content.

If you’d like to find out more about The Audience Success Formula click here:

https://www.candocontent.com/audience-success-formula

If you’d like to connect with Nadine on Insta – you’ll find her here: https://www.instagram.com/candocontent/

And her very fabulous website is here: https://candocontent.com/