Alistair Flower of Flower Hotels is your textbook definition of a publican. However, his love of a good yarn and building relationships extends well beyond the front bar. Alistair or ‘Flowery’ has a real knack for knowing how to tap into a local community and to build an incredibly strong brand.

This penchant for community engagement has seen him win multiple national awards with the Australian Liquor Association and the Australian Hotels Association (AHA) – including winning Best Community Hotel in Australia for his flagship pub based in Port Macquarie; the Settlers Inn.

So how does he manage to engage his local community beyond the four walls of his pubs?

Sponsorship!

Flowery is very strategic about how he approaches his sponsorship opportunities. He sets clear objectives, he very actively manages the sponsorship deal and he measures like a ninja.

If you are a small business who wants to better leverage your community engagement or even a sporting organisation who wants to understand how a sponsor chooses where to invest – then I suggest you listen to this episode with Alistair Flower!

If you’d like to connect with Alistair you can reach out to him on LinkedIn.

 

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