In 2019, Ross Cargill, Managing Director of a traffic control and labour hire business based on the Mid North Coast of NSW, had a problem.
He had noticed that recently, there had been an increase in his traffic control staff coming to him expressing concerns for their safety.
Too often now, they were working on road sites where drivers, on their mobile phones or simply just driving way too quickly, were failing to notice safety signs on roadworks and as a result, they tearing through roadwork sites at dangerous speeds, causing near fatal accidents.
The traffic controllers had multiple stories about having to jump into the verge of the road to avoid a speeding car who was travelling too fast to control their vehicle through the site.
To help solve this problem, Ross set aside a portion of his small marketing budget to help get a safety message out to the local community that would help the drivers in the local community understand the importance of practicing safe driving around road sites.
With a short emotive video staring one of Men at Works much-loved traffic controllers and a tonne of support from the Men at Work crew, we managed to get one Facebook post to reach over 100,000 drivers on the Mid North Coast.
From this post, we gained media coverage that helped to amplify our message and as an additional benefit, Men at Work grew their digital presence by 50% and were also able to pick up a new project that saw them achieve a return on investment for their marketing of x 9.
Find out how we managed to achieve all of this (and a small budget marketing award to boot) in this episode of the How to do Marketing Show.
To view the Men at Work video mentioned in this episode visit: