Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular subject matter.
In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.
There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; Nina Christian is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.
Nina is the founder and Managing Director of Melbourne based marketing agency; Braveda. She has been a marketer for 25 years and worked with global brands, small businesses and startups.
In this interview, Nina talks about:
> Exactly what thought leadership is and why it is important
> How to approach thought leadership as an introvert
> What kind of information is best practice to share as a thought leader
> How long it is likely to take before you start to see the benefits of your thought leadership efforts
> How to overcome some of the more common challenges that you may face with becoming a thought leader.