Small Business marketing budgets are tight. There’s absolutely no room for advertising or marketing activity that is not pulling its weight, including your business listings within online directories.
I receive so many calls from small business owners who are desperate to know whether their online directory spend is worth it. They have been told that for a priority spot within a directory website, that they can apparently guarantee that their business will be listed in the top search findings for their industry and location on page 1 of Google.
But there is more to this promise than meets the eye. In this article for Smallville, I provide you with four considerations to think about before renewing your online directory listing.
