Jim Bruce Trust – Not-for-profit Marketing

Posted on 18th July, 2014 | Comments Off on Jim Bruce Trust – Not-for-profit Marketing

Jim Bruce Trust – Not-for-profit Marketing

The Brief

The Jim Bruce Urology and Prostate Cancer Trust was established in 2009 by the Bruce Family for the Urological care and treatment in the fight against prostate cancer, particularly on the Mid North Coast.

They approached the team at Dragonfly Marketing to help them coordinate and promote their fundraising initiatives and events as well as raise their profile in the local community.

The Action

AHF_990x600We have worked the the Trustee’s of the Jim Bruce Trust to deliver several successful fundraising events as well as promote the not-for-profit organisation fervently within the local Mid North Coast community. The fundraising events we have coordinated include the annual Jim Bruce Trust Port Macquarie Cup marquee where between 250 and 300 corporate guests get together to enjoy a day at the races as well as raise much needed funds for the Jim Bruce Trust. The 2014 event raised over $22,000 for the Trust.

The Dragonfly team also coordinate the Health Forum, a community event that is free to the general public and health professionals and aims to educate the local community on health matters including urological issues.

We manage the organisations website, Facebook page and also produce a bi-annual e-newsletter which informs the community about upcoming fundraising initiatives as well as demonstrating how funds raised by the trust have been utilised to enhance urological care on the Mid North Coast.

The Testimonial

“We would highly recommend Jane from Dragonfly Marketing to anyone looking for someone to quickly and efficiently tackle their marketing needs. Jane has helped us out on a range of different marketing tasks from writing press releases, managing our media coverage, creating a new website, updating and managing the Trust Facebook page and event management. In addition, Jane has developed a comprehensive and robust marketing strategy to achieve the Trust’s key objectives for the Trustees review. Jane has applied herself with great enthusiasm to all tasks completed. She is a talented highly-motivated individual which makes her a great pleasure to work with. Jane is responsive and highly organised. We have no hesitation in recommending Jane to others.”

Tammy Bugler, Jim Bruce Urology & Prostate Cancer Trust

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