The business community in Port Macquarie is all a-flutter at the moment with the excitement and anticipation of just who is going to secure a coveted ‘Winner’ status at the upcoming Port Macquarie Chamber of Commerce Business Awards.

We firmly believe that entering and winning industry awards is a fundamental tactic of any businesses marketing plan. Winning awards or even making it to finalist position can help position your business as a leader in its field, differentiate you from your competition, help to motivate staff and other stakeholders and of course give you all an excuse for a big knees up!

We certainly walk the talk with this recommendation and for the second year running we have made it to finalist status in the local Business Awards. I was thrilled to win the ‘Woman in Business’ Award at last years Awards and the publicity and marketing leverage I was able to gain from that win was incredible!

We were so excited about securing our Finalist status in three categories this year that we thought we’d share some tips about how you can reach some of your marketing objectives by leveraging your award status to the max!

Make the most of your Award by:

  • Using the Award logo across all of your communications including your social media channels, your email signature, your website etc.
  • Including the details about your award status in proposals and pitches.
  • Advertising your award status in your local newspaper.
  • Being gracious in your promotion – congratulate other entrants, thank those who’ve judged for you etc.
  • Telling your story a little differently to everybody else. For example I’m using this blog post as a way to promote our status – instead of just posting our finalist status out through our social media channels.
  • Sending an email out to your customers to tell them the great news! Your customers actually really enjoy hearing this news, it reinforces to them that they are making a good choice by choosing to buy from you!
  • Sending a press release to relevant industry or local publications with news of the win. Make sure you include good quality photos.

We’d also like to take this opportunity to wish all of the finalists in the Port Macquarie Chamber of Commerce Business Awards the very best of luck! We look forward to enjoying a bubbles or two with you all on Friday 4th September!


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