Marketing that creates real impact doesn’t have to come with a hefty price tag. Nimble and clever marketing solutions can be born from clever, out-of-the-box thinking and a confident and creative mindset.
No one understands how to do more, with less, better than small businesses. Having worked with hundreds of small business from different industries all across Australia, we know only too well that marketing budgets can be tight and the competition in the market-place can be fierce.
Now with the disruption to business that has been caused by COVID19, marketing budgets may have reduced even further and the need for small businesses to remain visible is more important than ever.
It’s time for businesses to be brave, back themselves and dig deep for some out of the box thinking.
When you don’t have much money to spend on marketing tactics – you need to have a laser focus on what marketing you invest in, which channels you invest in and exactly which people you choose to communicate with.
In this free E-Guide, you will see that getting the greatest bang for buck is simply a matter of creating impact, legacy and loyalty while achieving efficiencies with marketing spends.
She is the founder and Managing Director of Dragonfly Marketing, author of How To Do Marketing – A Comprehensive Guide For Small Business and host of The How To Do Marketing Show. Jane created the book and the podcast to help business owners employ smart strategy and creative thinking to help ensure that their marketing delivers a healthy return on investment for their business.
Jane is a Certified Practicing Marketer, Chair of the Australian Marketing Institute NSW Committee and a judge for the Australian Marketing Institute Awards for Excellence. She also co-hosts a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.