I never used to engage with the numbers in my business, and I used to hate talking about our personal finances.

Then two things happened. Two different service providers showed me in a really simple format, how to understand the key numbers in my business and in my personal life.

As a result, I am infinitely better off in business and life.

I am forever grateful for this and as a result, I am also forever loyal to these people. I have sung their praises to whoever will listen.

If our marketing focused more on how we can make our customer’s life more awesome, instead of how we can make our businesses more revenue, it is likely that we will actually end up killing two birds with one stone.

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