G8 Performance – Marketing Strategy and Implementation

Posted on 14th January, 2014 | Comments Off on G8 Performance – Marketing Strategy and Implementation

G8 Performance – Marketing Strategy and Implementation

The Brief

G8 Performance make and distributes orthotic insoles which have been designed for athletic use, particularly runners, cyclists and endurance sports. The Founder of the brand, David Lee, approached Dragonfly Marketing to help him get his product to market.

The Action


Marketing Brochure targeted at Medical Market



Marketing brochure targeted at Medical market


Marketing brochure targeted at Consumer


Marketing brochure targeted at consumer


Promo T-shirts to be given away to customers and worn at events

The Testimonial

We offer a unique product which required a unique marketing approach.
Jane has immersed herself in our business and is not only able to share our vision she offers a fresh perspective bringing with her a myriad of tools to accomplish the task. We now have so much more than a one-size-fits-all marketing solution – we have an individualised marketing plan with achievable and measurable goals to help drive our future success.
David Lee, Founder , G8 Performance, 2014
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