I am a swimmer. Every week for the past eight years (bar the month of July when the pool is closed), I swim.
The habit of weekly swimming is so entrenched within me now, that if a week goes by and I haven’t swum, it feels incomplete. Considering all of the swimming I do, I’m still not that fast. I swim at the same position in my squad that I started at eight years ago, down the slow end.
It frustrates me that I haven’t increased my speed. I’ve been doing it for long enough, why don’t I naturally get faster?
I want to achieve more with my swimming, but it’s only just clicked that I’ll have to do things differently if I want to take my swimming to the next level.
This realisation immediately made me think of my Small Business clients who, when they come to me initially, express that they too have reached a certain point with their marketing and now they wish to achieve more.
In order to achieve better results with my swimming, I have activated four changes in my behaviour: habit, expertise, mindset and focus.
