Good website design is a must in today’s highly visual market. The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second. One glance can turn someone into a customer, or urge that person to move on to the next website.

First impressions matter when it comes to your website. It takes users a simple press of a button to bounce out of a website that does not manage to retain their interest.

Strong visuals and a clean, organised design lend legitimacy to a website. These elements can also help establish trust in your brand, which is especially important if your website is trying to move a prospect closer towards buying. A user will equate the experience he or she has on your website with the experience they are likely to have with you in person.

Users will make a million different assumptions about your company or brand based solely on the website design. It’s our job to make sure the site sends out the message you want people to receive about your business.

When we assess a website we assess the following elements.

  • Logo and branding
  • Simple typography that is easy to read
  • Defined colour palette
  • Easy user interface tools and elements that work in intuitive ways
  • Navigation that moves users through the site
  • Strong images that showcase your brand
  • Concise and targeted copy
  • Easy to understand calls-to-action
  • Your brand story told in a way that connects with users
  • Modern design techniques and interface
  • Mobile responsiveness

In our experience, the above elements play a large role in providing the user with the website experience they will have on your site.

And just like every other element of your marketing, we want to create a positive experience. With your website though, we want the experience to be positive enough for the user to take the next action; contact you, download information or purchase.


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