Stories are one of the most used features across many social platforms including Instagram, Facebook, LinkedIn and Twitter.
The ‘stories’ feature all started with Snapchat. When Instagram and Facebook failed to purchase the app Snapchat, they decided to completely replicate the feature in Instagram instead. Since then, we have seen a sharp rise in demand for ‘story’ features.
Across the board, stories are used to show aspects of your day that aren’t feed worthy but are still valuable to share. Think behind the scenes, reminders, promotions, teasers, etc. Story posts are only visible for 24 hours and the most importantly, users absolutely love them!
Below, we dive into the various story features that are found across social platforms. We show you how to use them and also provide you with examples of what to post and what not to post on each platform.
Although it may seem Instagram stories are a somewhat new feature, they have been around since 2016. Hootsuite reported that 500 million users share to their stories every day.
As a business, Instagram stories can be a very influential space to play in and provide an opportunity to show various sides to your brand, including who’s behind it.
How to add an Instagram story:
How to Highlight:
If you want your followers to see this Instagram story after the 24hr expiry, you can highlight the story.
Facebook stories are essentially the same as Instagram stories, but with slightly less features as they have been around for less time. You can’t save your Facebook stories to a highlight just yet; however, you can go to your story archives to view stories you’ve posted in the past.
How to add a Facebook story:
LinkedIn stories are the newest on the block. Here is probably where the biggest opportunities lie as users are only just warming up to using them. If you are posting here daily, your stories will be the first people see when they log into the app.
How to add a LinkedIn story:
Note, these have not arrived in Australia yet and are still in testing overseas. Fleets are Twitter’s own version of stories which will show a tweet for 24hrs and then disappear.
What to post and how often:
What not to post:
If you haven’t played in this space yet, start watching and noticing how other brands use stories and you’ll quickly pick up the tone and information that’s commonly shared. If your audience is on these social platforms, chances are they are on their stories daily – so get sharing!
Dragonfly Marketing is an award-winning marketing agency for small regional businesses. If you need help with social media content, contact us. You can also sign up to our newsletter for regular marketing tips.