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Stories are one of the most used features across many social platforms including Instagram, Facebook, LinkedIn and Twitter.

The ‘stories’ feature all started with Snapchat. When Instagram and Facebook failed to purchase the app Snapchat, they decided to completely replicate the feature in Instagram instead. Since then, we have seen a sharp rise in demand for ‘story’ features.

Across the board, stories are used to show aspects of your day that aren’t feed worthy but are still valuable to share. Think behind the scenes, reminders, promotions, teasers, etc. Story posts are only visible for 24 hours and the most importantly, users absolutely love them!

Below, we dive into the various story features that are found across social platforms. We  show you how to use them and also provide you with examples of what to post and what not to post on each platform.

Instagram stories

Although it may seem Instagram stories are a somewhat new feature, they have been around since 2016. Hootsuite reported that 500 million users share to their stories every day.

As a business, Instagram stories can be a very influential space to play in and provide an opportunity to show various sides to your brand, including who’s behind it.

How to add an Instagram story:

  1. Go to Instagram app.
  2. Swipe across to the left until your camera turns on. Or go to your profile and tap the blue (+).
  3. Take an image or upload an image.
  4. Add text, stickers, GIFs, a location, hashtags, etc. to the story and then post.
  5. If your Facebook and Instagram pages are linked, you can share across platforms to both.

How to Highlight:

If you want your followers to see this Instagram story after the 24hr expiry, you can highlight the story.

  1. Tap on your story.
  2. Tap ‘Highlight’ in the bottom right hand corner. This will go into a Highlight reel on your Instagram profile.
  3. For best practice, add branded covers to these highlight reels and keep the content valuable.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Facebook stories

Facebook stories are essentially the same as Instagram stories, but with slightly less features as they have been around for less time. You can’t save your Facebook stories to a highlight just yet; however, you can go to your story archives to view stories you’ve posted in the past.

How to add a Facebook story:

  1. Go to Facebook app.
  2. Go to your business page profile.
  3. Tap the blue (+) next to your profile image and tap create story.
  4. Add stickers, text, draw, effects, buttons or animations.
  5. Tap Share now.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LinkedIn Stories

LinkedIn stories are the newest on the block. Here is probably where the biggest opportunities lie as users are only just warming up to using them. If you are posting here daily, your stories will be the first people see when they log into the app.

How to add a LinkedIn story:

  1. Go to LinkedIn app.
  2. At the top of your feed you will see where you can add your own story or add to a business page story.
  3. Tap the blue (+) and tap create story.
  4. Add stickers, mentions or text.
  5. Tap Share story.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twitter fleets

Note, these have not arrived in Australia yet and are still in testing overseas. Fleets are Twitter’s own version of stories which will show a tweet for 24hrs and then disappear.

 

 

 

 

 

 

What to post and how often:

  • Post daily. As a general rule, 5/day is plenty.
  • Share what’s happening behind the scenes of your business by capturing what life is like in the office and what your team get up to day-to-day.
  • Share videos of you speaking directly to your audience with an update or check-in.
  • If you are developing a new product, provide a teaser to your audience by telling them something is coming or perhaps ask their opinion about your proposed new product or service.
  • Did your team hold an event or attend an event? Share highlights from the day.
  • Do you have succinct customer reviews that are not appropriate for your feed? They are perfect for stories!
  • Post reminders about promotions you are holding.
  • If other users have tagged you in their story, you can reshare their story to your story (just like inception!).

What not to post: 

  • Irrelevant content to your business. Some personal content is okay, such as a quirky working from home set up. However, always keep it relevant in some way to your work-life and business.
  • Bad imagery or videography of your products or services. Even though stories are designed to show the ‘less polished’ versions of your feed content. You still need to show your business in the best light possible, always. For example, if you own a restaurant, the images of your food still need to be polished and inviting.

 

Start sharing!
If you haven’t played in this space yet, start watching and noticing how other brands use stories and you’ll quickly pick up the tone and information that’s commonly shared. If your audience is on these social platforms, chances are they are on their stories daily – so get sharing!

 

Dragonfly Marketing is an award-winning marketing agency for small regional businesses. If you need help with social media content, contact us. You can also sign up to our newsletter for regular marketing tips.

 

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