There has never been a better time to prioritise video marketing and drop your inhibitions and reservations about appearing on camera. Start to make video a vital inclusion in your business’s content marketing ecosystem.
Year on year, online video consumption continues to experience rapid growth. And this is not just the professionally produced online streaming videos. The most popular videos on social media right now star real people who choose to share real moments in a raw and authentic fashion. And people cannot get enough of this content!
As with every dollar that you invest in achieving your marketing objectives, you want to make sure that this is not just a trend and a tactic. Well, if you want the hard data about how this content trend can affect your businesses bottom line, it’s there for the taking:
53% of customers engage with a brand after watching a video on social media
68% of people prefer video over text when learning about a product or service (Wyzowl, 2019)
Product videos can increase purchases by 144%. (Neil Patel, 2017)
And then, there’s the statement that Mark Zuckerberg dropped in 2016:
“We see a world that is video first with video at the heart of all our apps and services.”
And true to his word, in 2019, the Facebook and Instagram algorithm continues to prioritise video content. In fact, if you have uploaded a video to Facebook recently, you might have noticed the incentive that pops up on your upload screen; ‘If this video is longer than 3 minutes, we will show it to more people’.
The reason for encouraging lengthier videos is to ensure that Facebook users spend more time on the platform consuming your content. And clearly, if we scratch their back, then they’ll scratch ours.
We work with many businesses and know that one of the biggest challenges most people face with implementing video marketing is either;
The good news is, all you need is your smartphone, a content plan, and the confidence to just start.
The future of marketing will fundamentally require you to take a brave approach to your marketing strategy. I recommend embracing new communication methods as they evolve.
However, while technology and communication channels will evolve, don’t forget that your customer is a person. And people connect with people. Don’t ever underestimate the importance of using the people behind your brand to connect with the people who will buy from you.
In a future that promises mass automation, robotics and artificial intelligence, the value of a real human interaction via an authentic video post will increase significantly.
Plan to prioritise and include a significant amount of video content in your future social media publishing schedules.
This way, you will ensure the future use of your social channels is optimised to positively impact your bottom line. They will also create personal connections with the customers that count
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