These days, successful small business marketing requires us to be brave.
If you own a small business in a regional area, you compete with your local competition as well as the rest of the world. When it comes to solving a problem, your consumers now have the whole world at their fingertips. So how can your business compete?
As business owners, we need to back ourselves and our businesses and know that we will succeed.
Taking a brave approach to your marketing strategy and execution will help position your small business for success. It will differentiate your business in competitive markets. It will help build and create a strong and sustainable brand. It will drive the right customers in your direction and keep them coming back.
Small business has the power to drive and sustain regional development in Australia. We employ local people, we support local charities, we contribute to building sustainable local economies that help our nation thrive.
We are ambitious and capable and together we can collaborate to achieve a common goal that is bigger than us. This may be stating the obvious but operating a business in a regional town is very different to running one in a metro city. And for this reason, your approach to marketing needs to be different as well.
Jane Hillsdon, Founder and Managing Director of boutique regional marketing agency; Dragonfly Marketing has worked with hundreds of small businesses to help them navigate the ever-changing world of marketing. In How to do Marketing, Jane provides a comprehensive and easy-to-follow guide for small business owners who want to learn brave, nimble and clever marketing solutions that leverage out-of-the-box thinking, including:
- working out your marketing goals and matching them to your business goals
- choosing the right media channels for your business
- getting great results on a limited budget
- making sure you are targeting the right people
- monitoring the results of your marketing
- getting help if you need it
- taking advantage of the many opportunities in regional areas.
In this book, she demonstrates that creative and effective marketing doesn’t have to come with a hefty price tag. In fact, she shows you that getting the greatest bang for your marketing buck is simply a matter of creating a sound marketing strategy that is based around your business objectives and focuses wholeheartedly on your customer.
The marketing tactics suggested in How to do Marketing ensure that you leverage the nuances of your local community to create impact, legacy and loyalty while achieving maximum efficiencies with marketing spends.
“Jane’s passion for marketing is infectious. Drawing from her own experiences as a regional business owner, Jane has created How To Do Marketing – a practical resource that will help you build your customer relationships, navigate the changing world of marketing and achieve epic results. Bravo!”
Emma Isaacs
Founder and Global CEO Business Chicks
To order your copy – simply click on the button below or visit one of the following sites to get your Kindle version purchase at Amazon.com.au
Cost: $34.95 inc GST
Postage: FREE
How To Do Marketing is written for those ambitious small business owners who are determined to build a successful business or businesses based in regional Australia.
Regional business owners help to build the capacity of regional Australia by employing local people, supporting local charities and ultimately contributing to sustainable local economies that help our nation thrive.
What people are saying about the book
“How to do Marketing is a wonderful addition to improving the performance of small and not-so-small businesses everywhere….The book is a smorgasbord of examples, evidence, and advice designed to be picked up and read in bed, on a plane, in a quiet moment at different times.”
Bernard Salt AM
“If you are leading a small business in Regional Australia trying to grow your market, you should read Jane’s book “How to do Marketing”. My experience growing Birdsnest, a self-funded family business in country NSW now employing 150 locals, is that creativity is paramount to ensuring each marketing dollar counts. (Our obsession has been creating experiences that surprise our customers and to do this we had to understand her intimately and make her the hero.) Put simply, Jane gets the challenges and rewards of running a small business, understands the fundamental ingredients of creating value for customers and is able to give you really practical tips on how to turn that into great content and marketing initiatives that will build your brand and attract new customers. And her passion is contagious – read, embrace and thrive!”
Jane Cay, Founder and CEO, Birdsnest.com.au
“Jane’s passion for marketing is infectious. Drawing from her own experiences as a regional business owner, Jane has created How To Do Marketing – a practical resource that will help you build your customer relationships, navigate the changing world of marketing and achieve epic results. Bravo!”
“I’m excited for a book that encourages business owners to excel in their marketing efforts. Marketing is so much more successful when it is driven by smart and considered strategy. ‘How to do Marketing’ is an excellent tool to help business owners channel their inner marketer and produce excellent marketing results.”
Jane Bowman, Publisher, Marketing Mag
“I’m a big fan of Jane Hillsdon. She brings an energy and passion to marketing that not only makes it accessible but also energises it. I love the fact that Jane has written a book to help Small Business owners in regional areas to market their businesses – because there is no doubt in my mind that we need to market ourselves differently when not in a capital city.
Great job Jane.”
Andrew Griffiths, Entrepreneurial Futurist, International Bestselling Author and Global Speaker. 
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