Cost-effective personal branding is possible with a little extra attention.
My personal brand is synonymous with my business. I am the principal consultant, the founder and director of my business. While I have a team of fabulous experts who work with me to deliver projects, a lot of the time, my clients are buying me and my expertise.
I will be the one who works closely with them to define their marketing strategy. To do this well, they need to trust my judgement and know that my years of training and experience lead to creative and strategic thinking that will benefit their business.
To have the confidence to engage my consulting services, clients need to not only get to know, like and trust my brand; Dragonfly Marketing, they also need to get to know, like and trust me.
So there are a few hacks that I have honed over the years to help me create a personal brand that allows people to understand what I’m all about.
Four cost-effective personal branding hacks will get you known, liked and trusted.
I love to express my creativity and personality through my fashion. I love bright clothing, and I love to accessorise with fabulous shoes, jewellery and some stand-out lippy. I’ve dressed like this for as long as I can remember. However, in the past ten years or so, I have received so many positive comments from strangers. They have commented about what I wear and how it brightens up a room and I have started being more deliberate with it now.
I was once in a conversation with a male colleague about how I help businesses with marketing. He described me as a ‘dragonfly who flutters into a business transforming it from stagnant black and white to one that radiates with colour and life.’
Another client asks me to ‘pinkify’ his businesses marketing touchpoints. He wants me to transform them from ‘boring brown cardigan’ to colourful and inspiring.
While I don’t think everyone needs to embrace bright colours into their wardrobe to get noticed, the way that you present yourself definitely says something about you and the way that you work.
This is one of my most cost-effective ways of getting noticed at networking and business events where there is a room full of people captivated by a great presenter or a panel of speakers.
Often at these style of events, after the panel or speaker have finished their presentation, they will provide an opportunity for the audience to ask questions.
The whole audience is still silent and engaged and because generally, only 4 or 5 people in the audience get time to ask a question. If you are one of these people, you stand to get noticed. Make the question a good one, and you not only get noticed, but you can demonstrate your strategic thinking.
This is one of the most effective ways to demonstrate your expertise. By contributing helpful blog articles and videos to your owned social media channels often, you can show your target audience just how much you know about a topic. This is not selling your expertise; it’s sharing your expertise. If you are citing case studies, providing informed opinions and sharing insight, this can be extremely valuable to potential clients.
If you can share this insight further afield by contributing to news sources that you don’t own (for example I contribute a fortnightly blog article to Smallville), this can allow even more people to get to know, like and trust you.
If I’m going to commit to something, I’m going to give it my all. So when it comes to networking, I don’t just join a group as a member, I join the committee or the board.
By doing this, you naturally prioritise attending every event as this is generally one of your commitments as a committee or board member.
You also get a lot of exposure to the membership group as a board or committee member, including speaking gigs, opportunities to contribute articles and to help host events.
Locally, I have spent time on the local business women’s networking group committee, and I also sat on our Chamber of Commerce board. I now sit on the NSW committee for the Australian Marketing Institute. The contacts and contracts that I have received as a result of being on these boards have been invaluable. And I never would have got them if I had simply been a member of these groups.
So you can see that there are many ways that you can enhance your personal branding without having to spend a fortune.
The above hacks require a little bit of savviness and in some cases a lot of hard work, but I can guarantee they will reap you significant reward.